Top 5 Fashion Games on Unified Platform in Russia Q1 2022

In the first quarter of 2022, the top 5 fashion games in Russia saw varying trends in downloads, revenue, and active users on a unified platform. Here’s a detailed look at their performance:

Love Fantasy: Match & Stories from Appzoa Tech Co., Limited experienced a significant decrease in weekly downloads, starting at 184K and dropping to around 10K by the end of March. Weekly revenue peaked at $425 in late January but fell dramatically to below $30 towards the end of the quarter. Active users also saw a decline from 381K in late December to about 81K by the end of March.

Hair Challenge by Rollic Games showed a high level of engagement with weekly active users peaking at 339K in late January before gradually decreasing to 157K by the end of March. Downloads remained relatively stable, starting at 105K and ending at 25K. Revenue remained modest, with minor fluctuations between $50 and $3.

DIY Makeup from Crazy Labs saw its weekly active users decrease from 303K at the start of the quarter to around 56K by the end of March. Downloads followed a similar trend, starting at 106K and dropping to 3.5K. Notably, the game did not generate any revenue during this period.

Gacha Life by Lunime Inc. maintained a steady performance in terms of active users, fluctuating between 443K and 491K throughout the quarter. Weekly downloads ranged from 47K to 66K, with revenue peaking at $117 in early February before dropping to negligible amounts by the end of March.

Get Lucky: Pool Party! from HOMA GAMES saw a significant increase in downloads in March, peaking at 117K before dropping sharply to 2K. Active users followed a similar pattern, peaking at 73K in mid-March and then declining to 16K. The game did not generate any revenue during this period.

These insights are derived from Sensor Tower data. For more detailed analytics, you can visit Sensor Tower’s platform.